14-year-old Kolton Mahoney of Layton Utah was so excited when he received his brand new, factory sealed copy of Madden NFL 2007 that he wasted no time before popping the disc into his Xbox 360. What he saw when the game started was nothing short of shocking.

When the game disc started, Mahoney didn't see football, he saw an explicit – pornographic image. "This is definitely not Madden," said Mahoney.

The game, which was manufactured at EA's Redwood City, CA headquarters was bought at a California Circuit City store by the boy's uncle. Stephanie Nightlinger, spokeswoman for the electronics chain said that the company had recieved no other complaints, but would investigate.

After viewing the images contained on their son's disc, Mahoney's parents have contacted Utah's Internet Crimes Against Children Task Force, which will work with police in both Utah and California to determine how the game was altered according to task force Lt. Rhett McQuiston. "The hard part will be finding out who did it," said McQuiston. "We'll give it a shot. I would through the roof if this happened to my kid."

EA has issued no comment regarding the incident.