By Quinton Miles

Atari CEO Jim Capparo announced today that the company has named Diane Price Baker as its new Executive Vice President and Chief Financial Officer. In her new job, effective immediately, Baker will be in charge of Atari’s finance function which includes treasury and finance, mergers and acquisitions, investor relations, financial planning, financial reporting, and accounting.

“We took great care in our search to fill this key management position because we were looking for someone with impeccable credentials, deep experience with financings and sophisticated transactions, strong relationships within the financial community, and demonstrated leadership of financial management across complex organizations, and there is no doubt in my mind that we’re getting all this and more with Diane on our team,” said Mr. Caparro in making the announcement.

“Diane will play an integral role at Atari, not just in the day-to-day management of our various finance functions, but also as a key adviser to me as we chart the next stage of growth for the Company,” Mr. Caparro continued. “As the former CFO of The New York Times Company and Macy’s, Diane’s expertise will be invaluable at this critical juncture in Atari’s evolution.”

Before joining Atari, Baker served as a financial consultant for the start-up company New York Water Taxi, where she assisted in creating business plans and capitalization.