In a small theater in the ATI booth at this year’s E3, Remedy Games gave the world a first look at the game that was quite possibly the best looking title, bar none, at this year’s fair.

Alan Wake is the name of the game as well as its protagonist. Set in a small Washington town, Alan Wake is the story of a successful horror writer driven to the edge of madness following his fiance’s disappearance. Unable to sleep and tortured by the loss of his muse, Alan checks into a clinic in upstate Washington. There he meets a woman that is a dead ringer for his missing love.

As Alan begins his descent back into insomnia and madness the small town of Bright Falls begins to change as well, becoming darker and more ominous, almost a reflection of Alan’s nightmares. Dark forms begin to stalk the writer, their intent unknown.

To bring the world of Alan Wake to life, Remedy has developed a cutting edge “world simulator”