Atari has announced one of the industry’s most aggressive pricing programs called GamersFirst.  The two-fold, consumer-oriented program will begin on June 1st at participating retailers and will include a new price point of $19.99 on all existing console titles for PlayStation 2, Xbox, GameCube, and Game Boy Advance as well as all existing Windows titles (excluding the recently launched Dungeons & Dragons Online).  Titles offered in the on-going GamersFirst program include fan favorites such as [i]Dragon Ball Z: Budokai Tenkaichi[/i], [i]Driver: Parallel Lines[/i], [i]Marc Ecko’s Getting Up: Contents Under Pressure[/i], and [i]Indigo Prophecy[/I].

Atari, Inc. Chief Executive Officer Bruno Bonnell said, “Atari is committed to providing great gaming experiences to the largest possible audience.  With our GamersFirst program, Atari is taking another step forward to make our unique catalogue of games more accessible to everyone. We are proud to announce our unique GamersFirst $19.99 program and reaffirm our commitment to consumers.”

For more information you can go to [a]http://www.atari.com/us/gamersfirst[aa]atari.com[/a].