By Quinton Miles

Electronic Arts announced this morning that [i]The Urbz: Sims in the City[/i] has been officially shipped out to retail across the country. Being touted as a new look for the franchise, [i]Urbz[/i] is aiming to take the Sims out of their usual rural environments and into the big life of the city.

“The Urbz: Sims in the City is all about three things: cool city style, building your reputation, and living the dream in a 24/7 city that never sleeps. It gives players the opportunity to create and control their sims in a completely unique way and in a very different environment,” said Sinjin Bain, Executive Producer and Vice President. “We’re thrilled with the new experience we’re able to offer our millions of fans.”

[i]The Urbz: Sims in the City[/i] will be rated E for everyone and is available for all major console systems, including Nintendo’s upcoming DS handheld.