Lara’s guns recognized for charity

San Francisco, CA (May 03, 2006) — Eidos Interactive, one of the world’s

leading publishers and developers of entertainment software, today announced

gaming legend Lara Croft has been chosen to be the spokesmodel for the Skin

Cancer Awareness Foundation of Minden, Nevada. Lara’s image will be used to

educate and place skin cancer awareness information in the hands of teens

across the country via the Sun Smart Teen Program beginning in November of

2006. Dr. Ann F. Haas M.D., Dermatology will act as advisor and consultant for

the program.

"The goal of the Sun Smart Teen Program is to bring education and awareness of

the dangers of the sun and skin cancer to the youth. Skin cancer is the fastest

growing cancer in the world and the most preventable. Melanoma is being

diagnosed in the young populations, no longer just in the older adults. What

better role model than someone who the youth can relate to, and Lara Croft is

that individual. She personifies the benefits of having a healthy body. The

youth today are our future tomorrow." said William H. Barth, President/CEO of

the Skin Cancer Awareness Foundation.

For information: www.skincaf.org or info@skincaf.org.

Lara Croft is a billion-dollar brand and pop culture icon transcending well

beyond her Tomb Raider video game franchise. She is the inspiration behind

music videos, comic books, amusement park attractions and endorsements for

products, ranging from hot pants to energy drinks. Lara’s selection as

spokesmodel for the Skin Cancer Awareness Foundation adds an entire new

dimension to the Tomb Raider brand.

"We are delighted that Lara has been selected to help bring awareness to teen

sun care education," said Bill Gardner, President and CEO of Eidos Interactive

North America. "Lara is the epitome of a positive role model for teens: she’s

extremely health–conscious, physically fit, independent, ecologically

concerned, and intelligent. Lara fights strongly for her beliefs, and we are

pleased she can do her part in supporting the cause."

The Lara Legacy:

Lara is arguably the first, and certainly the most recognizable game crossover

star. In the ten years since the world first met adventuress Lara Croft, she

has become a pop culture Lara icon extending well beyond her Tomb Raider video

game franchise. In addition to being the face that sold more than 28 million

game units sold to date, she’s been lauded in Entertainment Weekly’s "It"

issue of 100 most creative entertainment elite, Time Magazine’s most

influential figures of the 20th century and as the only virtual celebrity

figure featured in Details’ Sexiest Women of the Year. With two movie

spin-offs and 200+ magazine covers, the digital diva was honored with a star at

the Walk of Game in San Francisco, California in March 2006. And most recently,

Lara was awarded the Guinness World Record as the ‘Most Successful Human

Videogame Heroine.’