Written By: Travis Johnson
According to variety.com, Microsoft is hoping that its most cash cow, [i]Halo 3[/i], will outdo all other videogame debuts by setting their sights at $155 million in sales. "[i]Halo 3[/i] is the fastest-selling pre-ordered videogame ever at more than 1 million units already, a figure that has insiders saying they wouldn't be surprised if one-day sales near $170 million."
If Microsoft would accomplish their sales goal, that would mean [i]Halo 3[/i] would gross more than the opening weekend for [i]Spider-Man 3[/i] which is the current record holder for film box office in a weekend. While $155 million for [i]Halo[/i] definitely isn't out of the realm of possibility, it is worth noting that if [i]Halo[/i] does pass [i]Spider-Man[/i] it will be due to the large disparity in price for the consumer to experience each product with movies costing around $6-10 while next-gen games go for about $60 (and let's not forget the [i]Halo 3[/i] limited and legendary price points either).
"We did $125 million last time," said Microsoft director of creative marketing Chris Di Cesare, who oversaw much of the second installment's launch. "We're confident we can do better."
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