Midway has shipped [I]NBA Ballers: Phenom[/I] for Xbox.  Players can attempt to grow a basketball player in Los Angeles to the number one NBA draft pick, and the next basketball phenom.

But [I]NBA Ballers: Phenom[/I] is about more than basketball.  Players can also choose to become an entertainment entrepreneur.  A deep customization of player’s on and off court looks will help to get them noticed.  Haircuts, clothes, tattoos, and tons of jewelry will make characters standout.  As gamers get noticed and move through the ranks, they will be able to customize their ultimate crib.  A customizable mansion includes pools, cars, landscaping, and a custom basketball court where players can host their own tournaments.

"[I]NBA Ballers: Phenom[/I] is a unique combination of the franchise's highly praised, fast-paced basketball gameplay and the culture of today's professional athlete celebrity," said Steve Allison, chief marketing officer, Midway.

The Xbox version is on shelves now.  [I]NBA Ballers: Phenom[/I] for the PS2 is scheduled to ship April 5, and [I]NBA Ballers: Rebound[/I] for the PSP is due out May 2.