By Quinton Miles

Aiming to increase the ability of gaming and multimedia in mobile phones, NVIDIA officially unveiled its GoForce 3D 4800 wireless media processor today. Integrating realistic 3D graphics, multi-mega pixel still imaging, and high quality video and playback, the company feels the features in this new chipset will rival those currently found in home console systems, digital cameras and video camcorders.

“The need to preserve talk time and the desire for immersive multimedia capabilities has always created a conflict for cell phone manufacturers,” said J. Gerry Purdy Ph.D, principal analyst for Mobiletrax. “The NVIDIA approach to this problem is comprehensive and innovative. GoForce wireless media processors innovate by giving OEMs new ways to manage multimedia content through technologies like FotoPack while closely managing battery life with NVIDIA nPower technology.”

“Current wireless platforms cannot deliver the multimedia performance users have come to expect from single purpose systems,” said Glenn Schuster, general manager, NVIDIA wireless media processor business. “Consumers want a portable multimedia device that lets them experience great gaming, superb imaging capabilities and lengthy talk time. With stunning 3D gaming performance, 3 Mega pixel digital photos, TV-quality video capture, and nPower technology, the GoForce 3D 4800 WMP will offer in a single device a mobile experience that rivals any home entertainment device on the market. Imagine a full-fledged game console in your pocket that is also a phone.”

Be on the lookout for the first phones powered by the NVIDIA Goforce 3D 4800 near the end of the year.