A billboard advertisement in the Netherlands for the new ‘Ceramic white' PSP is being accused of racism by forum boards and internet websites. The ad shows a white woman gripping a black woman's face and features the phrase, "Playstation Portable White is coming."

A Sony spokesperson claimed the ad is part of a bigger marketing campaign stating, "The marketing campaign for the launch of the White PSP in the Benelux focuses on the contrast between the Black PSP model and the new Ceramic white PSP model. A variety of different treatments have been created as a campaign to either highlight the whiteness of the new model or contrast the black and the white models. Central to this campaign has been the creation of some stunningly photographed imagery, that has been used on large billboards throughout Holland."

The spokesperson also stated that, "All of the 100 or so images created for the campaign have been designed to show this contrast in colours of the PSPs , and have no other message or purpose."

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