Sony Computer Entertainment America Inc. confirms its plan to increase the initial launch shipment of the highly anticipated PSPTM (PlayStation? Portable) handheld entertainment system to one million units. Extraordinary consumer response to PSP on a global scale has led to the company making an upward revision in preparation for its North American launch on March 24. This figure is part of the company’s overall three million-unit worldwide shipment estimate by the close of its fiscal year ending March 31.
The company will release a single-SKU configuration called the PSP Value Pack for a suggested retail price of $249.99. In addition to the revolutionary PSP hardware, the PSP Value Pack contains an unprecedented added-value package of accessories and entertainment content, including 32 MB Memory Stick DuoTM, headphones with remote control, battery pack, AC adaptor, soft case, wrist strap and cleaning cloth, game/movie/music video sampler UMD disc including multiple non-interactive game demos, and for the first one million PSP Value Packs shipped, a special UMD video release of the feature film Spider-ManTM 2 from Sony Pictures Entertainment.
“Moving into this new year we knew that PSP has the potential to become the consumer must-have’ product of 2005 and beyond,” said Jack Tretton, executive vice president, Sony Computer Entertainment America. “Having one million units available on day one demonstrates our commitment to getting a PSP in the hands of as many consumers as possible right out of the gate.”