Take-Two Interactive Software, Inc. today reminds parents, grandparents or anyone planning to give video or computer games this holiday season to utilize both parts of the Entertainment Software Rating Board (ESRB) rating system – age ratings and content descriptors – to help them choose age appropriate titles.

“The holidays are a reminder for all of us to be aware of the ESRB rating when purchasing video games as gifts,” said Paul Eibeler, Take-Two President and Chief Executive Officer. “Just as some movies are rated R, some games are rated M because they are intended for ages 17 and older – gift givers need to keep this in mind.”

Mr. Eibeler concluded, “At Take-Two, we strongly support efforts to keep games intended for an adult audience away from children and encourage anyone concerned about game content to support the awareness and enforcement of the rating system. I am encouraged by the efforts of the industry, Sony, Microsoft, Nintendo, and our retail partners who are undertaking efforts to raise awareness about the changes in the video game industry and to promote a broader understanding of the ESRB rating system.”