Video game publisher Mastiff announced today its plan to feed the video gaming world –
or at least a small part of it. Mastiff will honor each of the 12 foods found in its
upcoming WiiWare exclusive release, Major League Eating: The Game with a weekly
drawing. Each week, Mastiff will select a 'food of the week' and hold a drawing for
gift certificates for that event, uh, 'food.'
Anyone can enter – even if you don't own a Wii. Starting April 7, 2008, gamers can head
to www.MLEGAME.com to register and win. Even better, Mastiff promised not to force feed you your prize if you do win.
"Professional gurgitory athletics is more than a hobby, more than a sport, more than a
way of life. It's an encapsulation of mankind's history and struggle. Every drop of
saliva, every bite, every postural tilt of the epiglottis and relaxation of the
esophageal sphincter symbolizes the tension between mankind's base nature and the yoke of civilization. While my money is on base nature over civilization, offering free food seemed a civilized thing to do and a great way to hedge my bets" says Bill Swartz, Head
Woof at Mastiff.
WiiWare, Nintendo's new downloadable game service for the Wii console, which
launches May 12 in North America. Major League Eating: The Game will be available for download some time in May 2008. The official Major League Eating: The Game website launches on April 7, 2008.
The game features the world's greatest gurgitory athletes competing across a variety
of foods and venues. Built much like a classic fighting game and deeper than a
Chicago style deep-dish pizza, MLE: The Game requires players to master a smorgasbord of offensive and defensive weapons including bites, burps, belches, mustard gas and jalapeño flames while cramming and chewing food at a world-class pace. It's not for the
faint of heart, the slow of reflex, or those with an overly strong aversion to a Technicolor reversal of fortune.
Major League Eating: The Game uses the Wii Remote to simulate a variety of eating
techniques including the cram, toss, and 'typewriter.' Burp-offs and Hot Potato challenges during the contests keep the competition intense and eaters on their toes.
Major League Eating: The Game is for one or two players, offers online play and a leader
board.
Major League Eating, the professional league which oversees all top eating events in the
nation, including the Nathan's Famous Fourth of July International Hot Dog Eating Contest, counts among its members Takeru Kobayashi,
the Japanese eating phenomenon, and American Joey Chestnut, current champion of the world.
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